Project & Growth Manager – EdTech & AI Platform Unicio is a live WordPress-based EdTech platform helping creators build, market and sell online courses and digital products using AI-powered tools. We are looking for a proactive Project & Growth Manager to lead execution, launch growth experiments and drive measurable business results. Important: Candidates must successfully complete a paid practical growth trial as part of the selection process. The trial is designed to evaluate real execution, not only strategy. About the Role This is not an administrative coordination role. We are looking for someone who can take ownership of the full growth cycle: identify opportunities, launch experiments, execute campaigns, measure results and optimize performance. Key Responsibilities • Identify opportunities to attract creators and students. • Design and execute growth experiments and acquisition campaigns. • Launch and promote micro-courses and MVPs. • Test acquisition channels including organic, paid, partnerships, communities, referrals and email. • Use AI tools to accelerate research, content creation and marketing. • Analyze KPIs such as traffic, conversion, acquisition cost and ROI. • Coordinate contributors and turn business goals into clear execution plans. • Take ownership of outcomes, not just tasks. Ideal Candidate You are a hands-on operator with a mix of project management, growth marketing and entrepreneurial execution. You can work independently, make decisions, solve problems and turn a clear goal into measurable results. Required Skills & Experience • Experience in digital projects, growth, marketing or online business roles. • Strong understanding of online acquisition, funnels and conversion optimization. • Experience with WordPress; Tutor LMS is an advantage. • Ability to manage execution across content, marketing and technical contributors. • Familiarity with AI tools for content, research or marketing. • Strong analytical, communication and organizational skills. • Fluent English and Portuguese. Preferred Qualifications • Based in Brazil, preferably São Paulo or Rio de Janeiro. • Startup, EdTech, SaaS, marketplace or creator-platform experience. • Experience with paid advertising, affiliate programs or referral systems. • Experience building, launching or marketing online courses. • Experience with AI-driven content or video tools. Paid Practical Growth Trial As part of the process, selected candidates will complete a paid 10-day practical trial. The objective is to create a short micro-course for the Brazilian market and run a student acquisition campaign. • Create a 20–45 minute micro-course with 3–5 short lessons. • Define the target audience, value proposition and course positioning. • Prepare basic course materials and a short quiz or assessment. • Launch an acquisition campaign using relevant channels. • Generate at least 20 qualified student enrollments. • Track results, budget use, KPIs and lessons learned. Trial duration: 10 days. Trial budget: 100 BRL. This is a paid trial project; final payment terms will be agreed with selected candidates. How We Evaluate • Opportunity and product thinking. • Speed and quality of execution. • Growth strategy and channel selection. • Actual student acquisition results. • Use of data, KPIs and optimization. • Smart use of AI tools. • Ownership, creativity and problem-solving. Potential Next Step Candidates who demonstrate strong performance may be invited to continue with Unicio on a longer-term basis, taking ownership of course launches, creator acquisition, student acquisition, growth experiments, partnerships and analytics. We are looking for someone who can turn a limited budget and a simple course concept into measurable traction.